As you may have noticed, Wade Spring has had a face-lift! Over the last few months the management team here at Wade Spring have been working closely with Alt Design in Derby to rework our logo, website, stationery, vehicles, clothing and all promotional material.
Why the change?
For a number of years we’ve been investing a great deal of time and money improving our products and facilities. Whether that be through sourcing the best raw materials, purchasing new machinery or building our own testing equipment to name but a few.
It had become apparent that our old logo and website were no longer adequately representing our modern and quality driven approach to spring manufacturing.
As the Leading UK Manufacturer of furniture springs, it was important to us that the new logo and website were able to convey the company’s scale and professionalism, as well as our continued focus on quality and service.
New Brand Identity
For the new brand identity, we decided to return to traditional ‘Wade’ blue which has been used extensively throughout the company’s 95 year history. Not wanting to be too tame we also incorporated bright turquoise, giving everything a more modern and quality feel.
Though the new ‘W’ Wade icon alludes to our biggest selling Zig Zag spring the branding is less product specific than before, highlighting the fact the we are no one trick pony and can provide all furniture spring requirements.
The website has had a complete overhaul. Giving greater detail on our full product range,
as well as highlighting new areas such as ‘Quality & Testing’, ‘Production & Engineering’, ‘Our Team’ and ‘Sustainability’.
We’ve also added the ‘News’ section to our website. Aimed at providing better communication with customers, suppliers and others in the furniture trade. We look forward to keeping you up to date with all the happenings here at Wade Spring.
Though enjoyable, the re-brand has been a long and time consuming but the hard work doesn’t stop there… we have a number of other projects in the pipeline. Now is an exciting time for Wade Spring, even though we are the UK’s industry leader we are by no means standing still… it’s safe to say we’ve still got a spring in our step…
We’d like to thank Will and the rest of the team at Alt Design for all their hard work and patience over the last few months. We look forward to working with them on future projects. For more information on their services, see: www.alt-design.net
We’d also like to thank Nigel and the team at Birch Print. Birch have supplied us with our printed goods for a number of years and can’t recommend them enough. www.birchprint.co.uk